About the company
An early-stage software company, being established under one parent brand.
Proxima Centauri started with an AI-assisted design tool. That product is being moved to its own name. Proxima Centauri is now being repositioned as the parent software company.
The goal is to build useful digital products under one parent brand - practical software for workflows, internal tools, and automation. The work is early. The direction is clear.
The brand kept its name and its stars. The company changed shape.
AT A GLANCE
What stays · What changes
Same star, different shape.
STAYS
- +The Proxima Centauri name
- +The cosmic visual identity
- +The interest in careful, technical work
- +The AI design product, under its own name
CHANGES
- ·The role of the brand - parent company, not a single tool
- ·The product surface - broader than design
- ·The horizon - multiple products over time
- ·The story - established company, not "one product"
04 · How we work
Five lines we want to keep.
Build useful software
The output is the point. Tools nobody needs are the wrong kind of impressive.
Avoid unnecessary complexity
The simpler shape is almost always the better shape. Find it before shipping.
Turn ideas into working products
Decks, mockups, and demos don't count. Working software counts.
Design systems that are clear
A system you can't explain on one page is unlikely to be worth using.
Keep products practical
Tools, not platforms. Small, well-made, owned end to end.